Michelle Samplin-Salgado

With JSI Since 2007

Consultant for JSI

Michelle-Samplin-Salgado

Michelle Samplin-Salgado

You work in health communication, public health, technology, and graphic design. How did you merge all these interests?

I always wanted to be an artist. In junior high, one of my teachers popped that bubble by telling me how few people actually make it in the art world. I guess I was particularly impressionable at that age, because I let that dream go and found myself in the Peace Corps (Ecuador 96-99).

I had already completed my MPH at the University of Hawaii, so I was pretty confident of my public health skills, but I couldn’t communicate well in Spanish. And I love to communicate. I found myself relying heavily on my ability to visually communicate. That experience made me realize I could marry visual communications and public health. Several classes at Harvard Extension and the Museum School on website development, social media, and graphic design sealed the deal. I am often bid as a creative director on projects, which really captures all my interests (and is my dream title).

Nine years is a long time! Why have you stayed at JSI for so long?

I’m extremely fortunate to do creative work. I am passionate about a variety of topics and enjoy the people I work with. Whether it’s designing an online training, producing a video, or leading the creative development for a social marketing campaign, the work is always interesting, meaningful, creative, and rewarding. There’s a lot of exciting health communications activities happening at JSI and I’m excited to see how they evolve.

“Whether it’s designing an online training, producing a video, or leading the creative development for a social marketing campaign, the work is always interesting, meaningful, creative, and rewarding.”

Michelle and her dad on the cover of Scuba Diver magazine

Michelle and her dad on the cover of Scuba Diver magazine

Social media is such a fast-moving field. How do you keep up?

Communications has evolved so much and so fast. The great thing about the change is that we all learn together and listen to one another in a different way. Whether on Twitter, Facebook, Instagram, or now Snapchat, I’m learning from other people working in the social media space, and from our clients and audiences, too. It can be a lot to keep up with, but because I enjoy it so much, it doesn’t seem like work—it’s just what I do and what I love!

Can you tell us something about yourself that others may not know?

For more than 27 years, I have been scuba diving all around the world with my dad and I even modeled underwater for Scuba Diver magazine!

 

 

A Project to Remember

That is a hard question, how am I supposed to choose one project? All my projects are so different, my clients are different, and my team is different. This is why I love health communications; it is always changing and very diverse. I can say that I am very proud of Positive Spin, which focused on five men who talk about living with HIV. To me, this project was special because not only did it reach people with important messages about HIV, but I learned and grew so much. That and a video we’re working on for the ACE project with improve actors. Stay tuned for details!

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